A new Blizzard trademark looks a heck of a lot like the name of the next World of Warcraft expansion.
In a trademark filing screengrabbed by MMO Champion, Blizzard is seen to have applied to register the phrase Warlords of Draenor.
The trademark was filed in the usual categories for video games.
The domain warlordsofdraenor.com was registered in early October, too, although according to WhoIs records it was registered via Go Daddy, which is unusual for a corporate registration.
Draenor is a location in the Warcraft universe the homeland of the orcs. It was the primary setting of the first Wold of Warcraft expansion, The Burning Crusade.
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