Activision is spending $500 million to try and make Destiny a hit

CEO Bobby Kotick has revealed that Activision is spending $500 million to try and make Destiny a hit. That's half a billion dollars, which is very likely more money than has ever been spent on a video game before. Dang.

To put some perspective on this, the money being spent on Destiny is more than twice the amount EA reportedly spent on Star Wars: The Old Republic and a little less than double the $265,000,000 Rockstar paid to get GTA V made. The Reuters article cites analysts saying that Destiny will have to sell 15-16 million copies at $60 to break even. So, the final game has to make a very, very good first impression.