Release date for the PS4!? Reed below

Gamescom is now only 9 days away, and as usual big announcements are in-store. Sony in particular takes the show very seriously, and has a history of announcing price drops, new titles, and even new features at the yearly show hosted in Cologne, Germany. It appears this year will be no different.
The Sony XDev Europe account posted the following on Twitter:

Looking forward to Gamescom in 2 weeks and some of the fantastic announcements we have and working with @PlayStationEU @PSAccess

Not long ago Sony revealed the schedule for its press conference at the show and even made it clear that time would be spent showing PS4 games. It isn't certain whether or not new games for the upcoming console will be announced, but rumblings around the internet make it appear that Sony still has plenty of new information announced. At the very least a finalized release date for the PS4 will be revealed.
Outside of next-gen, a PS3 and/or Vita price drop may be the cards. The PS3 still hasn't hit the golden price of $199.99 which could help propel it to the 100 million units sold milestone. There's even a rumor that the PS4 will be bundled with the Vita for $499.99.
Whatever Sony decides to do, it will be official come August 20th.